Thursday, December 27, 2007

Happy Holidays: Five New Beverage Distributor Opportunity Products

I would like to wish everyone Happy Holidays and pass on a few beverage distributor opportunity products. These companies are actively pursuing distributors and would make a welcome addition to a beer distributors bottom line:

  1. Viso Beverages...Vitamin, mineral, and electrolyte enhanced beverages packaged in very sharp blue bottles designed to protect their precious contents.

  2. Primer Energy Spray...Primer is a caffeinated breath spray that is sweeping the nation. The distributor margins are 33% plus and it has an eighteen month shelf life.

  3. Hango...Get the minerals, vitamins and energy you need while fighting off alcohol's deadly byproducts. In addition, Hango makes a great mixer with an extra kick. What are you waiting for? Got a hangover? Grab a Hango.

  4. Google Gulp...Think a DNA scanner embedded in the lip of your bottle reading all 3 gigabytes of your base pair genetic data in a fraction of a second, fine-tuning your individual hormonal cocktail in real time using our patented Auto-Drink™ technology, and slamming a truckload of electrolytic neurotransmitter smart-drug stimulants past the blood-brain barrier to achieve maximum optimization of your soon-to-be-grateful cerebral cortex. You can pick up your own supply of this "limited release" product simply by turning in a used Gulp Cap at your local grocery store. How to get a Gulp Cap? Well, if you know someone who's already been "gulped," they can give you one. And if you don't know anyone who can give you one, don't worry – that just means you aren't cool. But very, very soon, you will be. I have 50 Google Gulp caps to give away to the first 50 people leaving a comment below!

  5. Suck and Blow...The Suck and Blow concept is solely based on the popularity of alcohol shot sales worldwide. Suck and Blow offers this new and exciting concept in ready-made packaging to consume and play.

Thanks and enjoy! Hopefully, your company will benefit, profitably of course, from these brands.

Saturday, December 22, 2007

How to Develop Your Own Energy Drink or Start a New Age Beverage Company.

The energy drink and new age beverage category is delivering phenonemal growth year in, year out. Especially the growth of New Age Beverages like Red Bull, Monster, Rockstar, Vitaminwater, Fuze, Sobe and others. As a beverage distributor, I constantly look for new opportunities that compete across the entire beverage spectrum. I need to constantly update my portfolio with new high margin beverages in order to drive consistent, profitable growth to sustain my investment in manpower, infrastructure, inventory, and technology. I keep detailed files of new beverages, beverage distributors, pricing, marketplace trends, development, merchandising, marketing, positioning, and promotion. I get calls and emails daily on how to start a beverage company or who to contact with a new beverage idea. Learn the secrets to starting your very own beverage company today.

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Wednesday, December 12, 2007

Miller Brewing Company’s new Anti – Man Laws

Let’s face it Miller Brewing Company has a problem with identity in its message to consumers. The underlying core of advertising is to find the distinctive traits of a product and promote its unique characteristics. That’s simple for most, not for Miller. Let me explain:

The wrong people are making the decisions for the direction of the company. Career longevity is not a word that can be used to describe Miller’s corporate sales force or advertising department. We even have a name to distinguish our Miller reps…Fast Larry. Some examples, “Why didn’t Fast Larry go out in the market today?” or “What did Fast Larry want on the phone?” We see a revolving door of Larry’s and I forget their names nowadays. Miller reps have become telemarketers with an in and out attitude. A quick call or a drive by the warehouse is what I get. This attitude will not sell more product, period. To increase sales and build product awareness you must learn the intricacies of the distributor’s business, understand market or territorial differences and habits, and build relationships with customers. I guess a short stint at Miller looks good on a resume. Let me clarify that I am not talking about the people that actually make the beer and work in the breweries. The brewery employees that work in Miller’s numerous plants are the backbone of the company. The longtime, career brewery employees should make the decisions or have a say in initiatives that comprise or affect the brewery’s core values and beliefs in regard to the message of the product in advertising. Finally, the Miller Distributors who have a long term, vested interest in Miller and the message that Miller delivers to the consumer should be allowed to voice their opinions about the advertising. I mean, what distributor in his right mind would have shelved "Taste great, Less filling" for "It's it and that's that" or the "Dick" fiasco.

As far as the direction of the new advertising of Miller Lite, I think we’ve missed badly with the More Taste League. Though I personally like his acting, John C. McGinley can’t stand up to manly men George Clooney's Bud voiceover commercials and Sam Elliot’s Coors voiceovers. When I think of McGinley, I think of his roles in Platoon, Office Space, and Wild Hogs. These were great character roles, but not ones that should be associated with Miller Lite, especially after Man Laws. Also, watch for A/B to start gaining share again. The new Bud Light creative "Dude" is hilarious and delivers its message simply, with one word that resonates perfectly in the lifestyle of our faithful, beercentric consumers.

Look for another downward spiral in Miller sales while the marketing and adverising geniuses search for a "new" identity and hit and miss philosphy of provoking Anheuser-Busch. Why not use the time-tested justification of the virtues of the product....Miller Lite has less calories than regular beer and it tastes wonderful. The distributors and brewers will make sure the product is in the hands of the consumer and the quality is exceptional.

Monday, December 03, 2007

New Product Opportunities for Beverage Distributors

This is a hot list of new brands that will add value and revenue to your beverage distributorship business. Who knows, the next Red Bull or Vitaminwater could be one of them. These companies are actively pursuing distributors and the territories may be available in your area. Hopefully, this list will give you some ideas to help grow your business.

  1. Ayala Herbal Water -- No artificial sweeteners, no preservatives, and no additives of any kind. Ayala is infused culinary herbs in pure water.

  2. Cocio -- My favorite chocolate milk. Two year shelf life is wonderful.

  3. Mix 1 -- A balance of complete nutrition, great flavor, and convenience. Nine month shelf life and gluten-free.

  4. Syzmo -- Organic energy drink with vitamins and antioxidants.

  5. Pumped Fitness Water -- Pumped Fitness Water is an all-natural fitness beverage, packaged in unique 15 and 30 oz bottles shaped like a dumbbells.

  6. Crayons -- Less sugar than other fruit drinks and no high fructose corn syrup.

These are viable brands with nice margins, good luck on the streets.