Monday, June 09, 2008

Protecting Your New Beverage Company Idea

I love to think of new beverage company ideas daily. I have developed hundreds of new beverages and my mind of course. When starting your own beverage company you must first think of protecting your trademarks and intellectual property. I was fascinated to learn of an upcoming live chat sponsored by entitled "Learn to Protect Your Beverage through Trademarks." It is being hosted by Gregg Sultan, a trademarks attorney and columnist for Bevnet Innovations, on Tuesday, June 24, 2008 at 11:00 a.m. EST.

Sultan is an associate at Dreier Stein Kahan Browne Woods George LLP. and has strong experience in the trademarks field. He recently contributed a piece to Bevnet Innovation on the process of selecting, clearing and protecting trademarks for beverage names. You can view this story here.

You can sign up for the live web chat with Gregg Sultan here.

Protecting your trademark is one of the ultimate responsibilities of anyone in the process of designing or starting to develop your own energy drink, soft drink, beer or alcohol drink, isotonic, tea, or juice drink. Personally, I can't wait to listen in on the presentation.