New Product Opportunities for Beverage Distributors

This is a hot list of new brands that will add value and revenue to your beverage distributorship business. Who knows, the next Red Bull or Vitaminwater could be one of them. These companies are actively pursuing distributors and the territories may be available in your area. Hopefully, this list will give you some ideas to help grow your business.

1. Ayala Herbal Water -- No artificial sweeteners, no preservatives, and no additives of any kind. Ayala is infused culinary herbs in pure water.


2. Cocio -- My favorite chocolate milk. Two year shelf life is wonderful.


3. Mix 1 -- A balance of complete nutrition, great flavor, and convenience. Nine month shelf life and gluten-free.


4. Syzmo -- Organic energy drink with vitamins and antioxidants.


5. Pumped Fitness Water -- Pumped Fitness Water is an all-natural fitness beverage, packaged in unique 15 and 30 oz bottles shaped like a dumbbells.


6. Crayons -- Less sugar than other fruit drinks and no high fructose corn syrup.

These are viable brands with nice margins, good luck on the streets.

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So You Lost Vitaminwater to Coke...

Add Vitaminwater to a long list of brands that are built from the ground up by hard working distributors only to be taken away once the brand gets its legs. Clearly Canadian, Snapple, SoBe, Fuze, Corona, and now Vitaminwater. These brands offered distributors added margins and helped fill drop size. Hopefully, the former distributors will receive a nice buyout package once they sell the brand and I am hearing many distributors with "so called" perpetual rights agreements, will. Anyway, you've lost another important brand to your portfolio, what do you do?

It's time to look for the next new thing. Try searching for products in new beverage categories. Get agreements with companies that offer different brands competing in different segments. The best segments an independent wholesaler can compete in today are as follows:

1. Energy Drinks---They keep coming and they keep selling.
2. Enhanced Water---You won't find the next Vitaminwater, but you may be able to hold space with another brand.
3. Infused Teas---Get new teas loaded with antioxidants.
4. Enhanced Juices---The next big one will come from this category.

That is my two cents.

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