Happy Holidays: Five New Beverage Distributor Opportunity Products

I would like to wish everyone Happy Holidays and pass on a few beverage distributor opportunity products. These companies are actively pursuing distributors and would make a welcome addition to a beer distributors bottom line:

1. Viso Beverages...Vitamin, mineral, and electrolyte enhanced beverages packaged in very sharp blue bottles designed to protect their precious contents.


2. Primer Energy Spray...Primer is a caffeinated breath spray that is sweeping the nation. The distributor margins are 33% plus and it has an eighteen month shelf life.


3. Hango...Get the minerals, vitamins and energy you need while fighting off alcohol's deadly byproducts. In addition, Hango makes a great mixer with an extra kick. What are you waiting for? Got a hangover? Grab a Hango.


4. Google Gulp...Think a DNA scanner embedded in the lip of your bottle reading all 3 gigabytes of your base pair genetic data in a fraction of a second, fine-tuning your individual hormonal cocktail in real time using our patented Auto-Drink™ technology, and slamming a truckload of electrolytic neurotransmitter smart-drug stimulants past the blood-brain barrier to achieve maximum optimization of your soon-to-be-grateful cerebral cortex. You can pick up your own supply of this "limited release" product simply by turning in a used Gulp Cap at your local grocery store. How to get a Gulp Cap? Well, if you know someone who's already been "gulped," they can give you one. And if you don't know anyone who can give you one, don't worry – that just means you aren't cool. But very, very soon, you will be. I have 50 Google Gulp caps to give away to the first 50 people leaving a comment below!


5. Suck and Blow...The Suck and Blow concept is solely based on the popularity of alcohol shot sales worldwide. Suck and Blow offers this new and exciting concept in ready-made packaging to consume and play.

Thanks and enjoy! Hopefully, your company will benefit, profitably of course, from these brands.

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New Product Opportunities for Beverage Distributors

This is a hot list of new brands that will add value and revenue to your beverage distributorship business. Who knows, the next Red Bull or Vitaminwater could be one of them. These companies are actively pursuing distributors and the territories may be available in your area. Hopefully, this list will give you some ideas to help grow your business.

1. Ayala Herbal Water -- No artificial sweeteners, no preservatives, and no additives of any kind. Ayala is infused culinary herbs in pure water.


2. Cocio -- My favorite chocolate milk. Two year shelf life is wonderful.


3. Mix 1 -- A balance of complete nutrition, great flavor, and convenience. Nine month shelf life and gluten-free.


4. Syzmo -- Organic energy drink with vitamins and antioxidants.


5. Pumped Fitness Water -- Pumped Fitness Water is an all-natural fitness beverage, packaged in unique 15 and 30 oz bottles shaped like a dumbbells.


6. Crayons -- Less sugar than other fruit drinks and no high fructose corn syrup.

These are viable brands with nice margins, good luck on the streets.

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The Beer Distributor is the Vehicle of Choice for New Beverages

After a long summer, I like to start looking for new, exciting brands to add to my portfolio. Usually, I take two to three months to decide which new beverage brand I’m going to add. The decision process starts in early fall and lasts to the end of the year. I make my mind up in December and make contact with the different companies. At the first of the year, we start setting goals and objectives, training our sales team, and adding infrastructure around these brands. Once Spring gets here, we can concentrate on sales leading into the Summer months. Then we start all over again. This process has been very successful for our company in the past with brands like Snapple, Sobe, Red Bull, Fuze, and Vitaminwater. In fact, our non-alcohol division was on track to pass our beer division in gross profits by mid-2008. Now the bomb has dropped, everyday Red Bull wants me to spend, spend, spend. Fuze and Vitaminwater will be going to Coke by the middle of next year. Snapple is giving away the ship. What in the world am I going to do? The first thing is not worry too much. I understand that this is the beverage business and these things happen everyday. Brands come and go. One thing I’ve learned is that you have to remember where you came from. I think many companies forget that and get to big to fast. The brands I mentioned above were built by hard working distributors case by case, not by corporate sales executives. When I lose a brand I always know there will be another company that is hungry. There are literally hundreds of beverage companies that will offer my beer distributorship a nice margin, a good beverage brand, and an incentive to sell their brand. After all, my company is just a vehicle to get their brand on the shelf. Some brands I am looking to add are as follows:

·Irn-Bru - A mixed fruit flavored soda made with 32 flavors. Can be used as a mixer.
·Metromint - Purified water flavored with natural mint.
·Hint - Pure water, nature's original refreshment, accented with a hint of natural flavor.
·Essn - One hundred percent natural sparkling juice beverage.
·Luvli Juice - All natural, low sodium juices.
·Function - Make your drink work for you.
·Bawls - Guarana-based soft drink has been out for a while, but the new cherry flavor is terrific.

I will keep you informed of my decisions on these beverages and how they are doing in my market.

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So You Lost Vitaminwater to Coke...

Add Vitaminwater to a long list of brands that are built from the ground up by hard working distributors only to be taken away once the brand gets its legs. Clearly Canadian, Snapple, SoBe, Fuze, Corona, and now Vitaminwater. These brands offered distributors added margins and helped fill drop size. Hopefully, the former distributors will receive a nice buyout package once they sell the brand and I am hearing many distributors with "so called" perpetual rights agreements, will. Anyway, you've lost another important brand to your portfolio, what do you do?

It's time to look for the next new thing. Try searching for products in new beverage categories. Get agreements with companies that offer different brands competing in different segments. The best segments an independent wholesaler can compete in today are as follows:

1. Energy Drinks---They keep coming and they keep selling.
2. Enhanced Water---You won't find the next Vitaminwater, but you may be able to hold space with another brand.
3. Infused Teas---Get new teas loaded with antioxidants.
4. Enhanced Juices---The next big one will come from this category.

That is my two cents.

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