Showing posts with label beer advertising. Show all posts
Showing posts with label beer advertising. Show all posts

Thursday, May 15, 2008

Alcohol Content, Calories, and Carbs in Beer

I get asked the following questions a hundred times a day:

"How much alcohol is in my beer?"
"What is the alcohol content of different beers?"
"How many calories are in beer?"
"How many carbs do I have in my beer?"

I usually answer, "Who cares....doesn't it taste good, don't you enjoy it, don't you have more important things to worry about? But today I will give you the correct answer to your questions about the alcohol content in different beers, the calories in these beers, and the total carbs for each beer.

There are some very nice tables on the internet you can use. My two favorites are found at RealBeer.com and Beer100.com. These tables list different beers, the alcohol content, the calories in each beer, and the carbs for the beers. The following example chart is from Beer100.com :

Brand

Brewery

% AlcoholCalories/12 oz Carbs
Anchor PorterAnchor5.6209*
Anchor SteamAnchor 4.915316.0
Anheuser Busch Natural Light Anheuser Busch4.2953.2
Anheuser Busch Natural IceAnheuser Busch5.91578.9
Aspen EdgeAdolph Coors4.1942.6
Blatz Beer Pabst4.8153 12.5
Blatz LightPabst**8.5
Blue MoonAdolph Coors5.417113.7
Bud DryAnheuser Busch5.01307.8
Bud IceAnheuser Busch5.51488.9
Bud Ice LightAnheuser Busch4.11106.5
Bud LightAnheuser Busch4.21106.6
BudweiserAnheuser Busch5.014510.6
Budweiser SelectAnheuser Busch4.3993.1
Busch Beer Anheuser Busch4.613310.2
Busch IceAnheuser Busch5.916912.5
Busch LightAnheuser Busch4.21106.7
Carling Black LabelG. Heileman4.313812.5
Colt 45 Malt LiquorG. Heileman6.117411.1
Coors Banquet Beer Adolph Coors5.014210.6
Coors LightAdolph Coors4.21025.0
Genesee BeerHigh Falls Brewing4.514813.5
Genesee Cream AleHigh Falls Brewing5.116215.0
Genesee IceHigh Falls Brewing5.915614.5
Genesee RedHigh Falls Brewing4.914814.0
George Killian's Irish RedAdolph Coors4.916313.8
IcehouseMiller51328.7
IcehouseMiller5.51499.8
Hamm's BeerMiller4.714412.1
Hamm's Golden DraftMiller4.714412.1
Hamm's Special LightMiller4.11107.3
Keystone PremiumAdolph Coors4.41085.0
Keystone LightAdolph Coors4.21045.1
Keystone IceAdolph Coors5.91436.6
Leinenkugel Honey WeissLeinenkugel4.9214912.0
Leinenkugel Northwoods LagerLeinenkugel4.9416315.3
Leinenkugel OriginalLeinenkugel4.6715213.9
Leinenkugel Creamy DarkLeinenkugel4.9417016.8
Leinenkugel Red Leinenkugel4.9416616.2
Leinenkugel LightLeinenkugel4.191055.7
Leinenkugel Amber LightLeinenkugel4.141107.4
Lowenbrau Dark5.0160
Lowenbrau Special Beer5.2160
Magnum Malt LiquorMiller5.615711.2
Michael Shea'sHigh Falls Brewing4.6214513.0
Michelob Amber BochAnheuser Busch5.216615.0
Michelob BeerAnheuser Busch5.015513.3
Michelob Golden DraftAnheuser Busch4.715214.1
Michelob Golden Draft LightAnheuser Busch4.11107.0
Michelob Honey LagerAnheuser Busch4.917517.9
Michelob LightAnheuser Busch4.31136.7
Michelob UltraAnheuser Busch4.1952.6
Mickey's Fine Malt Liquor Miller5.615711.2
Miller Genuine DraftMiller4.714313.1
Miller Genuine Draft LightMiller4.21107
Miller High LifeMiller4.714313.1
Miller High Life LightMiller4.21107
Miller LiteMiller4.2963.2
Milwaukee's BestMiller4.512811.4
Milwaukee's Best LightMiller4.5983.5
Milwaukee's Best IceMiller5.91447.3
O'Doul'sAnheuser Busch0.47013.3
Old Milwaukee LightStroh3.81148.3
Old Milwaukee BeerStroh4.514612.9
Olde English 800 Malt LiquorMiller5.9 16010.5
Olympia Premium LagerPabst4.714611.9
Pabst Blue RibbonPabst5.015312.01
Pabst Extra Light Low AlcoholPabst2.567*
Pete's Wicked Ale5.317417.7
Red Hook ESBRed Hook5.7717914.15
Red Hook IPARed Hook6.518812.66
Rolling Rock Extra PaleLatrobe4.6142
Rolling Rock Premium Beer Latrobe4.512010.0
Sam Adams Boston Lager Boston Beer4.7516018.0
Sam Adams Boston AleBoston Beer4.9416019.9
Sam Adams Cherry WheatBoston Beer5.216616.86
Sam Adams Cream StoutBoston Beer4.6919523.94
Sam Adams IPABoston Beer5.93175
Sam Adams LightBoston Beer1249.7
Sam Adams Pale AleBoston Beer5.25145

Schaefer BeerPabst4.614212.00
Schlitz BeerPabst4.714612.1
Schlitz LightPabst4.2110*
Schlitz Malt LiquorPabst6.2185*
Sierra Nevada Pale AleSierra Nevada5.620012.3
Sierra Nevada PorterSierra Nevada5.620015.7
Sierra Nevada StoutSierra Nevada5.821019.4
Signature Stroh BeerPabst4.8153*
Stroh's Beer Pabst4.6 14912.0
Stroh's LightPabst4.4 1137
Tuborg Deluxe Dark ExportG. Heileman5.1163
Tuborg Export QualityG. Heileman5.0 156
Weinhard's Private ReserveMiller4.81509.9
Weinhard's Amber LightMiller4.213511.5
Weinhard's HefeweizenMiller4.915112.2
Weinhard's Blonde LagerMiller5.116114.0
Weinhard's Pale AleMiller4.614713
Yuengling AleD.G. Yuengilng5.014510
Yuengling PorterD.G. Yuengilng4.515014
Yuengling Premium BeerD.G. Yuengling4.413512
Yuengling LightD.G. Yuengling3.8986.6
Yuengling LagerD.G. Yuengling4.413512




Do you like to make your own beer? Click here to gain access to 641 Home Brewing Recipes.




Wednesday, December 12, 2007

Miller Brewing Company’s new Anti – Man Laws


Let’s face it Miller Brewing Company has a problem with identity in its message to consumers. The underlying core of advertising is to find the distinctive traits of a product and promote its unique characteristics. That’s simple for most, not for Miller. Let me explain:

The wrong people are making the decisions for the direction of the company. Career longevity is not a word that can be used to describe Miller’s corporate sales force or advertising department. We even have a name to distinguish our Miller reps…Fast Larry. Some examples, “Why didn’t Fast Larry go out in the market today?” or “What did Fast Larry want on the phone?” We see a revolving door of Larry’s and I forget their names nowadays. Miller reps have become telemarketers with an in and out attitude. A quick call or a drive by the warehouse is what I get. This attitude will not sell more product, period. To increase sales and build product awareness you must learn the intricacies of the distributor’s business, understand market or territorial differences and habits, and build relationships with customers. I guess a short stint at Miller looks good on a resume. Let me clarify that I am not talking about the people that actually make the beer and work in the breweries. The brewery employees that work in Miller’s numerous plants are the backbone of the company. The longtime, career brewery employees should make the decisions or have a say in initiatives that comprise or affect the brewery’s core values and beliefs in regard to the message of the product in advertising. Finally, the Miller Distributors who have a long term, vested interest in Miller and the message that Miller delivers to the consumer should be allowed to voice their opinions about the advertising. I mean, what distributor in his right mind would have shelved "Taste great, Less filling" for "It's it and that's that" or the "Dick" fiasco.

As far as the direction of the new advertising of Miller Lite, I think we’ve missed badly with the More Taste League. Though I personally like his acting, John C. McGinley can’t stand up to manly men George Clooney's Bud voiceover commercials and Sam Elliot’s Coors voiceovers. When I think of McGinley, I think of his roles in Platoon, Office Space, and Wild Hogs. These were great character roles, but not ones that should be associated with Miller Lite, especially after Man Laws. Also, watch for A/B to start gaining share again. The new Bud Light creative "Dude" is hilarious and delivers its message simply, with one word that resonates perfectly in the lifestyle of our faithful, beercentric consumers.

Look for another downward spiral in Miller sales while the marketing and adverising geniuses search for a "new" identity and hit and miss philosphy of provoking Anheuser-Busch. Why not use the time-tested justification of the virtues of the product....Miller Lite has less calories than regular beer and it tastes wonderful. The distributors and brewers will make sure the product is in the hands of the consumer and the quality is exceptional.




Wednesday, November 08, 2006

To the Breweries and Ad Agencies about Beer Advertising.


To the Breweries and Ad Agencies about Beer Advertising.
Yes, I can do it better. No, I'm no genius by any means, I'm just a guy who loves selling beer. I sell beer locally and I know my retailers and customers personally. I know what the consumer wants from beer advertising and it reaches out to all demographics---tell the story of how the beer gets to the store or bar. Promote the message of "support" for your local beer man (or woman). Use of route trucks, temperamental convenience store clerks, overturned product, peculiarities that arise daily on a route, etc. I know of no other job in our country that affords a man or woman the sights they will see during a day of calling on 20-25 beer accounts. It's unpredictable, somtimes frustrating, often fulfilling, and can be downright hilarious. Remember, you have all the ideas in the world right here with me....and you heard it here first.